A blended onboarding and induction programme for easyJet
A brand-led blended induction programme for the UK’s biggest airline, hiring 1,500 new people every year.
The challenge
Bringing the culture alive
With such a large annual intake of staff, it’s a challenge for easyJet to get new people feeling part of the business as quickly as possible – to understand what they stand for, where they’re going, their role and where to go for support and guidance.
In 2013, easyJet launched their Online Learning Academy using Totara LMS. Through the Academy they offer a range of learning programmes to support the development of their people.
As a 24/7 growing European airline, the induction of their people is no easy task. easyJet needed a blended programme, which made best use of their Online Learning Academy while improving the consistency of message and ability to bring alive the easyJet culture.
The solution
Innovative elearning design
We created a brand-led experience that explores each part of easyJet’s strategy, ambition, values and challenges to help new joiners get up and running as quickly as possible.
Here’s a snapshot of the design and elements that made this learning a huge success.
- Personality – a strong brand identity and story that runs throughout
- Excitement – upbeat video taken from their brand campaign
- Efficiency – content and approach fit for use by all new joiners
- Empathy – packed with stories from people from around the business
- Exploratory and self-paced – learners can focus on what’s of interest to them through an open, non-linear design
- Efficient communication – a clear focus on strategy, ambition and values
- Practical – give learners a chance to explore the challenges easyJet face
- On-brand – creating a real sense of belonging from the very start.
The result
Induction modules people love
We delivered a creative range of digital learning content – up and running quickly, and easy to maintain after the project has launched. It reflects easyJet’s brand and helps give a sense of belonging.
