The International Chamber of Commerce created an ecommerce-powered LMS
The ICC Academy is a ground-breaking, ecommerce-powered, e-learning platform by the International Chamber of Commerce (ICC) for B2B and B2C audiences.
The challenge
To address a complex mulit-faceted learning technology requirement
Multi-national organizations as well as individual learners rely on ICCA for 360-degree learning.
ICCA were ready to take the next big step with a trusted expert learning partner that would deliver a flexible platform, with the robustness and capability to meet todays needs, and deliver into the future.
Given the multiple needs of the business, the ICCA faced several challenges when it came to finding a new LMS:
- The platform needed to be flexible and customisable in the back end to accommodate different revenue streams (B2B and B2C Clients, user-friendly ecommerce, manual operations)
- The platform would need to allow the administration of different audiences and hierarchies for different users and products in the back end, minimising manual procedures and enhancing automatic processes for registration, enrolment and records management
- The platform needed to be flexible enough to accommodate structural changes due to new partnerships
- Freedom to innovate products, and to collaborate with third-party technology services without impacting the budget and with an optimal ROI for every development
The solution
A collaborative and problem-solving approach to specifically meet business needs
Thanks to Totara, ICCA managed to solve the challenges resulting from different internal and external factors (business development, change of business model, widening of revenue stream types, user feedback, partners’ needs and requests).
Being open source made a big difference. For the first time, it was possible to design and shape the platform according to the business needs rather than the other way round, which normally means sacrificing functionalities or adapting the offer.
Meeting the challenge of innovation despite complexity
Using ad-hoc plugins, developments and customisations built by Mindtools Kineo which modified the existing frameworks to allow for flexible designs, ICCA was able to work on a number of developments and improvements.
At the same time, customised scripts allowed ICCA to accommodate both technical developments (for example, offering online proctored services and streamlining the booking process via a dedicated plugin, allowing users to directly purchase an extension to their enrolments, assigning final certificates for programmes and other developments) and administration needs by automating onboarding processes and modifying and making good use of existing structures, such as the programme feature.
The results
Shedding old concepts for learning with a significant leap into user experiences
Through collaboration between ICCA, Mindtools Kineo, Totara and close consultation with customers, we created a successful outcome with a seamless, engaging and customisable user experience.
- New ecommerce catalogue integrated with Totara Learn
- SSO between platforms (Magento and Totara)
- New structures applied to programmes, allowing clients to pursue a complete certification pathway
- Ad-hoc course selection structures created, allowing users to purchase and select only relevant sections of a programme
- Internal processes improved, allowing the IT team to reduce onboarding times and response times
- Customised scripts allowing different users to see different records
- Improved UX
