Improving information management for Inland Revenue New Zealand
Helping to change practice and mindsets by bringing the story alive with 3D animation.
The challenge
A new approach to learning
IR wanted a new approach to learning that would make an impact and change staff behaviours and mindsets. They needed an engaging storyline that would speak to the hearts and minds of all IR staff to stimulate interest and create a commitment to the training.
They identified the following pain points:
- Difficulties with quickly finding the right information
- Incorrect processes around disposal of information
- Operating in silos, only sharing information when requested
- Having closed access by default rather than open access
- Not sharing information, leading to duplication of effort and loss of information.
The aim was to increase awareness of good IM practices and behaviours at IR to ensure compliance with the Public Records Act 2005 and to support building the Information and Knowledge Management (IKM) capability.
Our solution
Combining a compelling story with creative design
The IR project team’s concept focused on the themes of saving, storing, sharing and disposing of information following good information management practices. They pieced together a detailed storyline, narrative and collection of characters that would really grab people’s attention.
The storyline needed to resonate with IR staff and therefore had to be based on real-life scenarios. To get this right, extensive consultations with employees across the business were carried out. These provided much needed technical components to the storyline to make it even more realistic.
Bringing the story to life
Once the direction for this training was set, the Kineo team was asked to come on board and provide the art direction to help bring this story to life.
The course was made up of high-end graphics and illustrations; characters were hand-drawn and, in some instances, 3D animation was used. Combining IR’s compelling storyline with Kineo’s design experience, “The Rooms” project became a stunning visual and relatable learning module available to all staff.
Engaging and award-winning
The feedback from people was very positive, learners enjoyed that the content was delivered through an engaging story with a mix of visuals, activities, animation/video, audio and text.
After taking the module, learners said that they changed their old habits of not sharing their files and have moved folders from their desktop to the shared drive, demonstrating the effectiveness of the module. Here’s some comments received from learners about the course.
